Reid Evans

Financial Advisor, RJFS

Reid Evans has been part of the Main Street Advisory Group team since 2015. He focuses on creating a great client experience by spending time helping clients to identify goals and then developing a personalized plan to achieve them. Reid’s unique strength is bringing leadership and encouragement into the client experience by ensuring full understanding of proposed plans and challenging clients to realize a successful financial future.

Reid has a varied background, having spent time in a variety of roles including IT, marketing, education, business ownership, coaching, and playing semi-professional football in Germany.

Reid currently serves as President on the Pella Dollars for Scholars board of directors. He and his wife, Liz, live in Pella with their three children—McKenna, Parker and Graham. Reid is active at Pella United Methodist Church and coaches youth baseball and varsity football at Pella Community High School.


  • Master’s degree: University of Northern Iowa
  • Bachelor’s degree: Central College
  • Series 66 - Uniform Combined State Law Examination
  • Series 7 - General Securities Representative Examination
  • Accredited Asset Management Specialist®
  • Life and Health Insurance License


  • Favorite business book: Good to Great, Jim Collins
  • Reading right now: The Psychology of Money, by Morgan Housel
  • Nickname: Reido
  • Mentor: “Eric Jones, my football position coach in college. I was able to coach and work alongside him for more than ten years. He’s very competitive, smart, hard-working, fun, and people truly believe he cares about them. These are all traits I admire and try to emulate."

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner,  CFP Logo Flame Design and  CFP Logo Plaque Design in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Raymond James is not affiliated with the above organizations and/or charitable causes.